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Best Practices for Selling Products Online - visual aspects

We work with shops and brands on the daily basis. And there is one very crucial area, that is ignored by many - the importance of great pictures to sell items online. In the digital realm, where first impressions are often visual, the quality and presentation of your product images play a pivotal role in influencing a customer's purchasing decision. 

So maybe it’s time to see our 10 bullet points that you should check if you are going to sell your items through the screen to your clients - independently if B2C or B2B.

**1. Embrace High-Quality Imagery:

Invest in a good camera or hire a professional photographer to capture high-resolution images. Crisp, clear visuals convey professionalism and build trust with your online audience.

**2. Showcase Multiple Angles:

Provide customers with a comprehensive view of your product by showcasing it from various angles. Include close-ups of important features, textures, and any intricate details. If you buy something in the store, you like to see it in full, don’t you?

**3. Optimize Image Size

Strike a balance between image quality and file size to ensure quick loading times on your website. Compress images without compromising clarity to create a seamless and user-friendly experience. Psst - recommended quality is 2000px x 2000 px, 72 dpi.

**4. Maintain Consistency in Style:

Establish a cohesive visual identity by maintaining consistency in image style across your product range. This creates a unified and professional look for your online store.

And this is also a tip for you if you want to work in B2B environment - check first some

desirable clients and ask yourself if your products fit their visual aspect.

**5. Utilize White Backgrounds:

Place your product against a clean, white background to eliminate distractions. This allows customers to focus solely on the product and facilitates a seamless integration into various marketing channels. This is also necessary if you want to work with resellers. All of them will ask about the pictures on white background. All of them.

**6. Provide Lifestyle pictures

Show your product in context to help customers visualize how it fits into their lives. Include images of the product being used or held to provide a sense of scale. Incorporate lifestyle images that showcase your product in real-world scenarios. This helps customers envision how the product fits into their own lives and enhances the emotional appeal.

**7. Highlight Key Features:

Zoom in on specific features that set your product apart. Whether it's a unique design element, texture, or functionality, emphasize what makes your product special.

**8. Optimize for Mobile Viewing:

Given the rise of mobile shopping, ensure that your product images are optimized for small screens. Test the images on various devices to guarantee a seamless viewing experience. Still, many think that we navigate mostly on the computer. Nothing could be more false. Mobile browsing on the internet has dramatically increased over the years.

**9. Update Regularly:

Keep your product images up-to-date, especially if there are changes in design, colour variations, or improvements. This ensures that customers receive an accurate representation of the product they're purchasing. Remember that claims can be quite pricey for your business!

**10. Encourage Customer Reviews with Images:

And this is something that we think is the most important. Motivate customers to share their experiences by submitting images with their reviews - preferably on social media. This user-generated content adds authenticity and builds trust among potential buyers. People always like to see how the product is made in the real life. 

By implementing these best practices for product images, you not only enhance the shopping experience but also increase the likelihood of turning casual browsers into satisfied customers. And this is what we all want to receive - happy clients that will spread the word about the great quality of your products.


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