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5 things not to do when you try to reach a potential reseller

pasjawpracy

When it comes to connecting with potential resellers, the journey is as much about what you shouldn't do as it is about what you should. Of course, working with the suppliers for many years gives us some experience that we can share with you in order to improve your hob. 

In this guide, we'll steer clear of the pitfalls by exploring five common missteps to avoid when reaching out to potential resellers.




1. Generic Outreach: One Size Does Not Fit All


Avoid the pitfall of generic outreach. Resellers appreciate personalized communication. Sending the same generic pitch to every potential partner can come across as impersonal and may not resonate with their specific needs. Tailor your messages to showcase how your products align with their unique business and clientele.


2. Overlooking Research: Ignoring the Reseller's Profile

Don't skip the research phase. Ignoring the specifics of a potential reseller's profile can lead to mismatched pitches. Understand their business model, target audience, and the types of products they currently offer. This knowledge allows you to highlight how your offerings complement and enhance their existing catalog.

This is extremely useful during the phone call - having a conversation with someone that did a research about business is much more effective than anonymous call. In the world that we are bombarded with telemarketing, trying to push us the service, you need to have an individual approach.


3. Hard Selling: Balancing Act, Not a Pushy Push

Resist the urge to dive into hard selling tactics right away. Pushing your products too aggressively in the initial outreach can be off-putting. Instead, focus on building a relationship. Highlight the value you bring to the table and how your collaboration can be mutually beneficial in the long run.


4. Lack of Follow-Up: The Silent Disconnect

Don't let the conversation drop after the initial outreach. A lack of follow-up can create a silent disconnect. Maintain consistent communication to answer any questions, provide additional information, and express genuine interest in working together. A proactive approach demonstrates commitment and reliability.


5. Ignoring Feedback: A Missed Learning Opportunity

Avoid the mistake of dismissing feedback. If a potential reseller provides insights or expresses concerns, take them seriously. Ignoring or dismissing feedback can hinder the growth of your partnership. Embrace feedback as a valuable learning opportunity to refine your approach and better meet the needs of your resellers.

Let your communication be a reflection of your commitment to meaningful partnerships. Remember that behind the screenes there are (still) people! So human approach is really important aspect to the sales part.

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