top of page
Search

Fine feathers make fine birds! Why all the fuzz about good pictures make sense!

Let’s be honest. Are you scrolling Instagram, aren’t you? Do you like seeing nice things? And if you work with interior design or furniture - for sure the aesthetic is an important part of your job.


So, why some manufacturers think that having great pictures of their products is not so important? 


In the digital age, where online shopping has become a huge part of our lives, the role of product pictures cannot be overstated. They are the virtual shop windows that entice and engage potential customers. 


Almost every time that some brand land on our email, applying for the sales department - there is always some problem with the pictures. Some of them are missing, some of them are stuck in 80s, some of them have pictures, but just 1 per product. 


In this blog post, I'll explore the significance of having good product pictures and how they can significantly impact your success in selling items online.





First Impressions Really Matter


In the online realm, where customers can't physically touch or inspect products, high-quality product pictures serve as the first point of contact. They create a visual identity for your brand and products, making a lasting impression on potential buyers.


Build Trust and Credibility - show people the details!


Clear, detailed, and accurate product images build trust with your audience. When customers can see what they are buying, it instils confidence in the product's quality and authenticity.

Just think about yourself making purchases online. Do you want to see the texture of the textile? Would you like to know how many shelves is in the wardrobe? Would you like to understand how the chair is made from behind? Show the details to the people! They increase the sales for more than 20%


Enhance the Shopping Experience


Good product pictures go beyond mere representation; they create an immersive shopping experience. High-resolution images allow customers to zoom in, inspect details, and visualize how the product fits into their lives.


Don’t forget about the peoples’ pride!


In the age of social media, striking visuals are shareable content. Engaging product images not only attract potential customers but also serve as a valuable asset for social media marketing. You know how it works - people want to share the products with their friends.


If you have great social media materials, the stores will use them and reuse them - of course always promoting YOUR PRODUCTS!

Stand Out for your brand!


In a crowded online marketplace, where numerous sellers offer similar products, high-quality product pictures become a competitive advantage. They help your listings stand out and attract attention amidst the digital noise.


So when you can battle with competitive price - you need to win the client with the amazing marketing.


Investing time and resources in capturing excellent product pictures is not just about creating visuals; it's about crafting a narrative, building trust, and enhancing the overall online shopping experience. From establishing a professional image to boosting conversion rates and creating a competitive edge, the importance of good product pictures cannot be overstated in the digital marketplace.


Remember, online shoppers rely on what they can see, and their purchasing decisions are often influenced by the visual appeal of your products. So, grab your camera, focus on quality, and let your product pictures tell a compelling story that resonates with your audience and drives success in the world of online sales.


9 views0 comments

Comments


bottom of page