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The Story of Building Relationships at Trade Fairs

In the heart of a bustling trade fair, our team at YNot Design found themselves immersed in an atmosphere of innovation and industry chatter. It was more than an event; it was a stage where connections were formed, and relationships evolved – a crucial part of our company's journey.

The Power of Face-to-Face Connections:

In a world where screens often mediate our interactions, we realized the magic of face-to-face meetings. A survey showed that 95% of professionals, including us, believe that meeting in person is vital for building lasting business relationships 1. So, amidst the booths and buzz, our team embraced the power of genuine, eye-to-eye connections.

Navigating the Networking Maze:

As we navigated the labyrinth of booths, we pondered: How effective are these encounters? The stats spoke loud and clear – 78% of professionals consider trade fairs an important platform for networking 2. It was more than just shaking hands; it was about creating bonds that extended beyond the event's confines.

However, remember that the main affairs are not concluded on the fair - it’s like with dating - first you meet, you need to make a good impression, but to be longlast story, what’s happen next is the most crucial part of this relationship 🙂

Building Bridges for Business Growth:

Our journey took us deeper, uncovering the real impact of these connections. According to the Center for Exhibition Industry Research (CEIR), a whopping 82% of trade fair attendees have the power to make or influence purchasing decisions within their companies 3. It became evident – the handshakes were not just gestures; they were bridges to potential partnerships.

Why? This is the most psychological aspect - it’s good to see products, see who is behind the business. If your sales team is passive, focus only on cold emails, it’s hard to create relationships with potential buyers. People want to know who is behind the scene.

Cultivating Relationships in the Digital Age:

In a world where screens dominate, we discovered the sweet spot between digital and in-person connections. A report highlighted that 81% of marketers believe events, like trade fairs, offer a special chance for in-person connections 4. Our experience echoed this sentiment – a blend of physical and digital engagement expanded our reach and deepened connections.

However, fairs very often end with hundreds of business cards and even more contacts. If there is nobody seriously analysing and following the contacts, the potential for success is close to 0.

Conclusion: Crafting Connections That Last:

As YNot Design continues its journey, trade fairs remain pivotal chapters in our story. Every handshake, every conversation contributes to a masterpiece of enduring connections that shape our professional journey. 

So, as we prepare for the next fair, we carry with us the understanding that each connection is a thread, weaving the fabric of our narrative. And in this dance of connections, our story continues to unfold, chapter by chapter.


  1. Harvard Business Review - "The New Science of Meeting" 

  2. Statista - "Trade show, convention, and conference attendance" 

  3. CEIR - "The Spend Decision: Analyzing How Exhibits Fit Into The Overall Marketing Budget" 

  4. Bizzabo - "Event Marketing Statistics That Will Make You Rethink Your Strategy" 


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