TARTAK MEBLE, a European furniture brand, specialized in modern, design-led pieces butlacked market identity and recognition. Prior to mid-2023, they operated mainly under awhite-label model with minimal digital presence. In June 2023, they approached us to transformtheir anonymous product line into a strong B2B brand, requiring a complete rebranding, digitalstrategy, and sales approach.
The Challenge
TARTAK MEBLE faced several key challenges:
Outdated Product Visuals: The product imagery didn’t showcase the true quality of the brand.
Material Presentation Issues: Visuals failed to highlight the premium nature of the materials used.
Lack of Market Presence: As a new brand, they had little recognition in Europe, hindering growth.
Limited Marketing Budget: A small budget made it challenging to gain awareness and reach B2B clients effectively.
Our Strategy
We implemented a comprehensive strategy to reposition the brand:
European Expansion
We identified key European markets and tailored outreach strategies to boost visibility and credibility.
B2B Sales Management
We introduced a CRM system to manage leads, created sales materials, and developed an outreach strategy focused on European showrooms and design professionals.
Image & Render Preparation
High-quality product imagery and lifestyle visuals were created to support the new brand identity.
Branding & Marketing
We rebranded the company as OLIVIALIVING, developed a sleek logo, and launched a new website and Instagram account to establish a digital presence.
Offer Optimization
We curated a refined product selection, introduced a wholesale pricing model, and ensured production scalability.
The transformation of TARTAK MEBLE into OLIVIALIVING was executed through a structured, phased approach, ensuring alignment between product, brand, and business strategy:
Phase 4: Digital Launch & Sales Setup
Once the identity and infrastructure were in place, we moved into launch and operational setup:
Launched the Instagram account with a curated content strategy blending lifestyle imagery, product highlights, and storytelling.
Implemented an internal system to manage and track sales pipelines, outreach efforts, and lead follow-ups.
Created standardized outreach templates, sales decks, and partnership proposal formats to streamline communication with distributors and design professionals.
Phase 3: Brand Development
This phase focused on creating a distinctive, design-forward brand identity:
Developed the brand name OLIVIA LIVING, along with a minimalist logo that reflects
elegance and timeless design.
Built a comprehensive brand book detailing visual identity.
Designed and developed a B2B-optimized website with clear product presentation,
brand storytelling, and easy navigation for trade professionals.
Phase 2: Product Strategy
With insights in place, we redefined the commercial offer to meet the expectations of the
wholesale market:
Selected a curated range of core SKUs based on aesthetic alignment, production
scalability, and margin potential.
Introduced a structured wholesale pricing model.
Phase 1: Research & Benchmarking
To lay a strong foundation, we began with a deep dive into the market and competitors:
Conducted a comprehensive audit of the European furniture landscape, focusing on
modern design brands.
Benchmarked leading pricing strategies.
Analyzed buyer behavior, purchasing patterns, and key drivers for retailers and design
professionals.
Results
OLIVIA LIVING successfully secured orders from 9 different countries, demonstrating early validation of the product-market fit and wholesale strategy.
YNot Design reached out to over 570 showrooms, retailers, and design studios across key European markets.
Around 200 qualified contacts have responded positively, showing genuine interest in the collection and the new brand positioning.
Several retailers have already published OLIVIA LIVING products online or included them in their curated selections.
A number of distributors are in the process of uploading products to their systems, formalizing new long-term partnerships.
Some partners expressed interest but chose to postpone onboarding due to internal timelines, with plans to revisit the offer in upcoming seasons.
The digital launch of OLIVIALIVING successfully generated buzz across social media and within professional design networks:
Key Success Factors:
The Instagram account, dedicated website, and targeted newsletters to YNOT’s B2B partners helped establish strong visual brand equity. Engagement from design professionals, retailers, and resellers steadily grew, reinforcing OLIVIALIVING’s position as a premium interior brand.
YNOT’s structured outreach process, supported by tailored B2B assets - including lookbooks, and pricing packages-enabled efficient communication, increased lead quality, and accelerated conversion across key European markets.
