Case study - Mesonica

MESONICA is a Poland-based furniture manufacturer specializing in high-quality sofas. At the time of our collaboration in 2017, MESONICA was a completely new player in the European furniture market, with limited presence and no structured B2B strategy.

MESONICA had a main challenge - as a new brand on the market - they needed to have someone to help them quickly introduce their offer to the resellers.

There was no dedicated system or team handling B2B relationships or contracts so we covered that for them.

The Challenge

The Strategy & Solution

Our role was to build a comprehensive B2B expansion strategy tailored for the European market:

Offer Optimization

We advised on curating a product line suitable for large retailers and smaller boutique stores, and guided adjustments to pricing models to meet industry standards.

Marketing & Brand Presentation

We refined brand messaging and presentation materials to better appeal to buyers. This included improving catalogues and trade communication.

B2B Sales Process

We implemented a B2B sales process, including tools and outreach protocols, to ensure follow-ups and relationship nurturing.

Expansion Strategy

We leveraged our network and expertise in the European furniture retail market to introduce MESONICA to major store chains across several EU countries. Early collaborations with key clients boosted brand visibility and set the stage for broader market entry by attracting smaller, trend-following retailers.

Conclusion & Key Takeaways

Our collaboration with MESONICA transformed them from a local furniture maker into a recognized brand with a structured B2B presence across Europe. The success stemmed from:

Strategic alignment of product and pricing for the B2B market
Effective brand positioning and sales outreach
Leveraging insider knowledge of retailer expectations and contract structures

Results

150+ B2B Orders: Within the one-year cooperation period, MESONICA secured over 100 B2B orders, even though actual sales only began after the initial strategic groundwork was laid.

13 Clients Across 6 Countries: These orders were placed by 13 business clients operating in 6 different European countries, proving the scalability and international appeal of the brand.

Strong Market Entry: MESONICA was successfully introduced to numerous major furniture chains across Europe.

Pipeline of Future Opportunities: We left MESONICA with a valuable pipeline—multiple open leads and ongoing negotiations, providing a strong base for continued business development.

Sustainable Growth Foundation: The brand was positioned for long-term growth with a professional B2B sales structure, improved visibility, and an expanding partner network.